Crafting stories that linger
A storytelling agency for luxury maisons and premium brands
Kummel Studio is a storytelling agency behind some of today’s most notable names in the luxury and premium scene. We specialise in verbal brand identity and are dedicated to crafting stories worth telling.
“[Kummel Studio] truly understands the luxury market and knows how to get the best out of any brief, from impactful marketing copy to long-form editorial.”
“We couldn’t have got through this CMF launch without you.”
“I just wanted to say a big big thank you for the wonderful work on the exhibition. Everything went very smoothly and I really appreciated the responsiveness.”
Selected brand engagements
Rich storytelling, editorial direction, and verbal architectures for luxury maisons, premium brands, and directional e-commerce platforms:
• Leading names within the LVMH and Kering portfolios
• Chanel
• Net-a-Porter
• Farfetch
• Pucci
• Molton Brown
• ME+EM
• Fenwick
• Editorialist
• Cult Beauty
• Beauty Pie
• Nothing Technology
• Glenfiddich
The antidote to
the easily ignored
Words have become a commodity. Promptable. Replaceable. Mass-produced. Where some see the need for ‘more is more’, we pare the message down to its essence, making sure every word owns its place: in the sentence, the campaign, the wider brand storytelling.
We are obsessed with words much like an haute couture designer is with perfecting the silhouette, or a perfumer is with harmonising contrasting notes. We see it as a craft born from creativity – fundamental to sparking lasting brand love.
What may be on
your horizon
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A language framework for your brand, covering style, tone, and messaging, with channel-native adaptations.
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A suite of storytelling elements that create a holistic campaign narrative.
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Dedicated storytelling and copywriting execution, in line with your brand’s monthly publishing rhythm.